What in the world is UX Psychology?
It is the intersection of psychology, UX design, and ethic. I apply psychological principles to design products that improve the customer’s wellbeing.
Learn more in my presentation
Successful campaigns begin with the understanding of the human mind and translate it into exceptional user experience and beautiful design. Meet and exceed your goals: with the power of psychology you can increase your effectiveness, easily, and without manipulation.
Your mission define your goals. UX Psychology will guide the journey.
Hello. I'm Tiziana
(different, right? It is Italian, and it's pronounced Tee-Tsetse-Ana)
I am a consultant, with extensive knowledge of consumer psychology and cognitive and behavioral science. I am passionate about creating effective user experiences and inclusive design solutions.
I combine psychological insights with good design practices and a solid ethical framework to create inclusive user experiences that will persuade without manipulation or dirty tricks. I strongly believes that ethical design can change the world for the better.
I have a background that includes a degree in graphic design, a master's in Media Psychology and several professional certifications, along with years of design and web development.
WHY ME?
My unique blend of knowledge, skills & experience gives me a holistic view of the whole product life-cycle.
- As a psychologist, I understand how people think and I empathize with how they feel
- As a designer, I can create an interface that inspires trust & delights your customers
- As a web-developer, I understand how accessibility and mobile-first design is crucial to success
- As a teacher, I have sharp active-listening skills and I can connect with a wide range of people
Oh, and I am easy to work with!
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Some amazing people I helped
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Schedule NowThis how I can help YOU
UX Audits I will help you find crucial UX flaws using consumer psychology, best practices, and established design and interaction principles. My recommendations can be immediately implemented and issues will be prioritized based on degree of severity, to give you the maximum return on investement Learn more about Audits 
UX Research Knowing your customers and how they interact with your product is crucial to success. I will talk to your audience and lead usability testing to find any issue early in process Read a Case Study (pdf) 
Interaction Design A well organized flow means happier customers. I will create an effective structure and hierarchy to reduce friction and improve conversion and satisfaction. Read a Case Study (pdf) 
User Interface Design A well designed user interface inspires trust and confidence in your customers. I create inclusive, ethical and persuasive design to increase your reach, without manipulation Read a Case Study (pdf) 
Training and workshops I am passionate about what I do and I love to share my knowledge. With more than 20 years of teaching experience, I create training and workshops custom-made for you and your team. I am also available as a speaker for your next event.
My Design Psychology class is available on Linkedin Learning
Some of my past talks are posted on my YouTube channel